About
Michelle
Roby
Small Business Strategy & Coaching
Growth With Intention
People Before Profit
Clarity Over Chaos
Growth With Intention
I've been where you are. Building something from nothing, wondering if the sacrifice would ever pay off. It did. And now I help others do the same.
Built it from scratch.
I started Electric Rays with a dream, a lot of heart, and absolutely no manual. I scaled it, franchised it, and ran a boutique along the way. I wore every hat imaginable and learned every lesson the hard way.
Broke it. Rebuilt it.
I've felt the weight of inconsistent profit. I've struggled with hiring the wrong people. I've stared at spreadsheets at 2 AM wondering if it was all worth it. And I came out the other side with clarity, systems, and a framework that works.
Helping you build yours.
I take everything I've lived through, the wins and the losses, and use it to help people like you build businesses that don't just survive but actually support the life you want.
I don't coach from a textbook.
I coach from experience.
We get honest.
We look at your business as it actually is. Not where you wish it was. That honesty is where real progress starts.
We build a plan.
No generic playbooks. We figure out what's actually broken, what's working, and what to do next. Specific to you.
We do the work.
I'm not going to just hand you a strategy and disappear. I'm in your corner while you implement, adjust, and grow.
Think of me as the
big sister who tells
you the truth, because
she believes in you
that much.
I'm not here to sell you a dream. I'm here to help you build something that actually works for your family, your team, and your community.
Ready?
Let's build something
that actually lasts.
If you're tired of figuring it out alone and ready for clear strategy from someone who's been in your shoes, let's talk.